Product development deals with the innovation of the latest goods to increase the profit income of the firm and is involved in this intensive growth plan. When the organizations decide to bring innovative products for their existing customers through changing designs, product features or characteristics, to retain existing customers then it means a firm is using an intensive growth plan through product development. The preliminary article is based on the Ansoff Matrix analysis of Nike, which is discussed below. In 1966, the sports company opened its first retail store and introduced Nike Shoe product in 1972. The headquarter of the company is located in Beaverton Oregon. The first name of the company was Blue Ribbon Sports. Nike was established by Bill Bowerman and his student Phil Knight in 1964.
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